September 1, 2011
Note: Since entering since 2008, there have been many opportunities and I adore the business team to argue make more, as summarized on occupational ailments into a PPT to talk when the proposals , and carrying carrying, many bosses striking them on the shelves of goods in the cache migrated to the Internet, and made BANNER BUTTON advertising and selling it out noisy, began by addressing the basic needs of hundreds of millions of users of e-commerce profits . Short: B2C.vivid descriptions about PPT, stresses more on the inevitable dry jaws, simply change the txt to change into an also nourishing edible blog a few months destroy.to a definite level of economic development, in pursuit of higher efficiency, social business model will be some changes. From the US subprime crisis began final year to the current economic tide, though the performance of inflation, slowing economic, fiscal emergency, but its origin is the efficiency of the existing economic model has been not enough to support sustained economic development. Therefore, the economic model is bound to produce change. As with people lives, traditional manufacturing industries, principally consumer merchandise, changes in the industry should come more speedily.phenomena and China Manufacturing topics: Guangdong, Fujian, the closure of a large digit of SMEs in the zone, a large digit of Korean enterprises in Qingdao Yantai fled to the United States as the representative of the jewelry River Delta fabrication began a large number of layoffs, nike air presto for women, It seems the current economic situation is very optimistic about the traditional business.the straight cause of these problems is: production costs proceed to rise: energy characterized by the fuel and raw matters amounts, greatly improves the cost of traditional manufacturing industries. In counting, the countries to improve fatigue statute, corporate fatigue costs are also increasing.profits down: the one hand, appreciation of the renminbi swallowed most of the backup profits of narrated businesses, which is the Yangtze River Delta to the Pearl River Delta area most affected. On the other hand is the traditional manufacturing industry itself, there is no brand, and branding costs are also high, can not get excess profits.high cost of traditional channels and terminals: the plaything example: Shantou Chenghai – Road Yiwu – the regional wholesale market – the province of the wholesale market – regional wholesale market, from production to retail, in the navel to go through five links. Each link have to leave chamber for profit, and created a channel for long low liquidity, stock oppression. The product to the terminal, the terminal cost a huge quantity of traditional manufacturing industries and so let the survival aggravate.So, faced with this situation, Chinese entrepreneurs who are musing about how to alteration, find a new way. Are calculating about how to dilute product costs and enhance efficiency; how to depress the channel correlates and the reduction of terminus costs; how to use a relatively low cost to create a brand, enhance their ability to resist hazards.When you see the number of brands have been successfully applied to the Internet to break through these difficulties, they seem to see a new wish, and that is the Internet, e-commerce.today e-commerce in China has gradually begun to cultivate, it can not be said to be mature, because everyone in the reconnaissance, China citizen conditions and with diplomatic countries have assorted economy prototype, we need to construct for Chinese specifics e-commerce model. Look at the course of evolution of Chinese e-commerce.First: Dangdang and excellence as a forerunner of China B2C e-commerce, give us sum up a lot of invaluable experience. Particularly in warehousing, logistics and consumer experiences, we can study from the experience of a considerable number. They also trained a large number of users of online shopping habits, I believe many folk are beginning to buy writings from Dangdang online shopping. At present, the market grew in the meantime, these seniors had already started to change in technology-based B2C platform to look inward to better improve their own strength, until the arrival of B2C deluge.Second: When we look behind years afterward, when the history of e-commerce, Taobao will ascertain the label of this work down in history. Taobao is that it truly large-scale cultivation of the shopping habits of Internet users in China, I deem China has 80 million of web purchases of consumers, the extensive bulk are Taobao nurtured. Taobao is also a excellent contribution to solve the two problems of the Chinese e-commerce: payment and credit. Alipay has chance the mainstream of China online shopping manner of payment, so that popularity of large-scale, arranging a solid basis.Last: PPG and VANCL e-commerce development in China is also a hero. They are the 1st e-commerce model will translate into real commerce, with practice, to testify namely the e-commerce can solve the quandary faced by Chinese contractors to prove namely the Internet can also establish a brand, but it is also the spend of creating brand lower than traditional medium and channels.review each of the on, is a small development of electronic business, electronic trade is to solve a problem, so today, when we see at e-commerce, inadvertently base that many costumes, mature productions, automotive supplies, men shirts, and even home utensils, diamonds have been sold ashore the Internet in full swing. Or we can discuss that the traditional manufacture into the online retail e-commerce to subserve business growth through the expansion of opportunities has arrived.Since the advent of e-commerce opportunities, we will carefully analyze China current e-commerce environment.The first is the user base: 253 million Internet users, 80 million of the online shopping population, it seems that in any business, is a huge user found can not be ignored. These user groups the class of average earnings and expenditure is much higher than the national average , driven by the Chinese administration, China broadband infrastructure more absolute, in the foreseeable future, China Internet users and online shoppers will double growth.emulated by the online shopping environment, Dangdang, excellence, Taobao pedagogy to make online shopping environment has improved a lot . Once again, the means of payment: payment Alipay mainstream tool, and China started to invest entire banking online payment service, you can mention that online shopping has to pay a barrier does not exist.logistics to ensure one important part of e-business : delivery system, EMS, home delivery, have already built a good delivery system throughout the nation, on the COD advocate is also greatly promoted the development of electronic commerce.course, there is a very important part of the manhood of the network to promote the environment, many other network marketing federation to promote the means of to the nines, and to the nines is equipped workers and creations is to ensure the promotion of traditional enterprise e-commerce required conditions.So the Chinese B2C retail sales from 2.8 billion in 2003, grew to nearly 200 billion this year, in 2010, is anticipated to exceed 46 billion brand, the daily mean growth rate of 40% alternatively more. The corresponding global retail sales of B2C 203.7 billion US greenbacks in 2003, this year could approach 940 billion US greenbacks, the growth rate of 30% alternatively so. So, faced with such a mammoth consumer market in China, the Chinese enterprises to amplify e-commerce opportunities or more unprecedented.that so many e-business survival and development of objective conditions, in the end of the speak approximately e-commerce can bring to the traditional corporation.1, reduce the circulation of products, creating more profits and more customers transferring value; 2, non-store sales decrease of terminal costs and operating costs; 3, the network closing mart namely not all-weather 24-hour open shops, users tin buy any area at any time, providing a convenient; 4, online marketing The cost is much lower than traditional channels, the network the course to get customers more unlike, that is, along to the customer browsing habits for targeted recommendations, you can explore the depth of the needs of customers in-depth marketing. At the same time can be carried out for the old customers targeted marketing, to enhance customer loyalty , companies can ensure sustained and healthy development., of course, many traditional companies have acknowledged these benefits, and gradually began to attempt e-commerce.current traditional e-commerce companies venture to comprise the following: type I: settled Taobao C2C. Low -cost, fast turnaround, and a huge user base, attracting a lot of traditional companies. However, Taobao has his own weaknesses, good and bad quality of the goods certain amplitude, affected the brand image, self-management products, boating and other restrictions of the business development and growth.type II: to Dangdang, great platform for delivery of the B2C species. The avail is the relatively large bargains, yet also more truce of idea. But can not create their own brand image, jump by the B2C platform is relatively massive. If one day Dangdang, eminent growth Gome and Suning, I am terrified the brand among the platform ambition be subject to constraints.Type III: do the professional category of e-commerce platform provider. Such as Jingdong Mall and so on. The advantage of this and to Dangdang comprehensive B2C platform like about the significance of afford.Type IV: build your own network of sales channels, its network brand channel stores. Although a large number of pre-investment, but can bring its own brand, network channels and terminals are under the control of their own, can certify profits, but also to grow and develop. But also face operational problems. Such as the vast majority of traditional companies are not very familiar with the Internet, e- commerce is not only a absence of operating experience, also do not have the aptitude and technology reserves. Strategic positioning in the e-commerce, goals and budget to control, how to promote the fundamental scratching their heads, management and business development in e- commerce is even more confused. Therefore, many traditional companies face in e-commerce is often prohibitive, can only envy the fish Pro do not understand how deep retreat net.truly no need that, if the traditional collection of e-commerce businesses to clutch the kernel publish, I believe the problem will be simpler.First, find out what your e-commerce project strategic positioning, improve business processes. That you are ready to sell? Who is the target user group? Points of amuse are not enough to preoccupy consumers to buy your product? Production, inventory, logistics is flat and so on, these are the basis for carrying out electronic commerce.Second, e-commerce system development and operation of Platform. The current system has a dedicated e-commerce software vendor, the product exhibit and shopping process has been fairly complete, but the different products have different characteristics, according to their own e-commerce companies need to improve and optimize product characteristics.afresh, e-commerce operation crew formed. Operations, technology, chart, customer service, logistics are indispensable, and how well the crew is more a test of organizational and operational competence to operate a business, and this is the key to e-commerce businesses can survive.Finally and maximum important part is improvement. Wine also deeply afraid of the narrow, in this epoch of message explosion, if only to your products and the promotion of good brand to go out, I believe all efforts ought be consumed.network has its own rules and tips, minds and practices of traditional media in common is not possible in the network, if the traditional enterprises to conduct e-commerce, may be able to refer to a lot of long enhancement provides you an interactive has been seen on the network, more than one of those pioneers are being professional e-commerce marketing services.e-commerce mall research, business planning and consulting services: Internet sales target user research, product choice and brand sales network research; e-commerce and e-commerce business planning cardinge-commerce technology solutions and technology products : below the company business planning and consulting services, the establishment of personalized e-mail marketing, e-commerce site internet platform; marketing tools search engine advertising (SEM), and third-party search engine marketing consulting, nike air rejuven8 mule women, purchase and return on investment optimization services; action of Internet users, site traffic analysis system, analysis of crowd source, browsing and transaction practices in order to optimize the site building to make to improve Web site effectiveness; SEO: search engine for website-building search for the conviction, as much as possible to acquire your website, and afterward to boost the efficacious vehicle.e-commerce operations and marketing consulting: e-store and online sales management training, blueprinting, sale models and accounting, sale, sale tools and old clients planning and trainingE-Commerce Performance Marketing: send e-commerce advertisers advertisers absence to watch the proclaiming achieve merely when the need for the effect of payment, including remittance orders League (CPS), call paid advertising (ppc), PPC Union (cpc) e-commerce online advertising media services: for customers to create, preserve and optimize the integration of promote the integration of online marketing programs, including strategic plans, ingenious production, media planning to buy.including ruddy children, vancl other successful e -commerce companies are distending in interactive collaboration and the Dragon, you are still hesitant to it? please visit: www.longtuo.comthank you watch:) the expert